The Muay Thai Guys Podcast – Episode 54
Training and preparing for a fight is one thing, but marketing yourself and focusing on the business side of Muay Thai is something that is commonly overlooked by fighters, coaches and gym owners.
Now don’t get me wrong, marketing yourself does NOT automatically qualify you as a Muay Thai expert or as a top fighter.
However, developing and building your personal brand as you continue your Muay Thai career will help you share your story, reach a wider audience and open up opportunities that might have otherwise passed you by.
When I first started Muay Thai Guy, I was an amateur fighter with a humble 3-2 record. As I continued my career, I kept sharing my experiences and the things I learned along the way, which in turn helped me get better fights, connect with influencers, and ultimately take my career and passion for the sport to the next level.
In this weeks podcast, Paul and I decided to delve deep into this topic by covering the entire spectrum of marketing yourself as a fighter, including our top 5 ways to market yourself as a Muay Thai fighter, coach or gym owner:
#1. Create an Athlete Page
Having a page where you can share what’s going on with your career is the first step to take. This will essentially be the place where you tell people to visit if they want to find out more about you and your fight career. Some people may argue that you shouldn’t have a page until you have X amount of fights… well, we think that the sooner you start the easier it will to build momentum going forward and the easier it will be to sell tickets, get fights and eventually get sponsors.
But like I mentioned before, developing your skills and winning fights is ultimately more important than promoting yourself. If you’re losing fight after fight and not putting in the necessary time or effort into your training, then marketing yourself isn’t going to do you any good.
#2. Be Consistent
It’s easy to start an athlete page. It’s even easier to start posting content on that page every day. But, the hard thing is doing it consistently for months (and years) on end. I can’t even begin to tell you how many fighters, wannabe bloggers, and gym owners I’ve seen fade into the abyss after they started off with guns a blazin’. After a few months of consistent promotion of their training, fights etc. they’ll slowly fade away until you never hear from them again.
#3. Be Authentic and Show Your Personality
As an introvert, showing my personality has been very difficult for me (and still is to this day). However, one of the most beneficial things I’ve done for my career (and my life) has been opening up to the Muay Thai community by sharing my thoughts, experiences, challenges and triumphs. By doing this I’ve been able to connect with other likeminded individuals who share the same philosophies and dreams that I do… which leads directly into #4:
#4. Surround Yourself With Like-Minded People
You are the sum of the people you surround yourself with, so being a part of a passionate, motivated group of individuals who are constantly thriving to better themselves will in turn help you continually develop your skills and passion for what you are doing.
It’s easy to get swallowed into the negativity of social media and the online world, so it’s critical that you create a support system of people who understand what you’re doing, why you’re doing it and encourage you every step of the way.
#5. Support Other Athletes, Promotions, Pages etc.
Don’t be afraid to reach out to people you look up to! But when you do, make sure you are doing it for the right reasons and don’t just ask for help without a thought out question or request. Share the content you enjoy and spread the word to your friends and training partners about the fighters, gyms and promotions that you follow on a daily basis.
We go over these 5 topics in much more depth in this weeks podcast, so be sure to give it a listen!
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Have any questions or suggestions for future podcast topics?
Contact Sean or reach out to Paul on Muay Thai Athlete or comment below with your thoughts and maybe your topic will be covered in the next episode!